Managing the restaurant journey
This is the forth article in a series of articles about how to open a restaurant. In our download “Open a restaurant” you can read more about how to run a successful restaurant.
How to wear multiple hats
Running a restaurant includes handling finances, inventory, marketing, public relations, staff relations, customer satisfaction and much more. On top of that you have stay focused on and excited by the food and atmosphere of your eatery. Let’s face it, managing a restaurant will require you to delegate and be open to new ideas. And that’s where a journey management plan comes in. It’s all about mapping the customer experience and truly plan what to communicate to whom. Regardless of the type of food service you operate, you’ll have to be flexible.
You should stay tuned to changing trends and customer demands. Locally produced and healthy options can no longer be ignored. But what’s crucial for the next direction, write down milestones? The only way to know is to listen to both existing and potential customers. Why not create personas, a semi-fictional person who represents your target audience, fill the persona with needs, a personality, pain points, priceing and the voice of the customer. Turn to that personain marketing and also for upsell.
Follow up on social media comments and reviews on third-party apps. Don’t stick your head in the sand and think a bad review is worth ignoring. Quite the opposite, you should consider smart investments in digital and automated systems that will allow you to focus more on managerial decisions and less on routine tasks. Customer feedback is worth a lot, try to answer the comment and send a true answer. The customer engagement means a lot and will be seen by others. Research the best technological help available on the market. Look over your existing systems for ordering, staffing, planning, inventory and accounting and see whether a complete integrated system is something for you. Don´t forget the possibility to choose a system which also collects customer data.