To cope with increased competition between bars, many professionals are choosing to diversify their activities in order to increase their sources of income.

The aim is to attract new customers who may not necessarily be interested in your original business, but who will provide you with additional income when your main activity is not enough to support your growth.

However, we recommend that you maintain a certain consistency in your diversification choices. It must be in line with the DNA of your establishment in order to retain your current customers and maintain your brand image.

This article is part of a series of content on bar trends for 2026, including a free white paper.

Privatisation

This first option for diversifying your income is something that many bar owners already do unconsciously. You can offer companies and groups of individuals the opportunity to privatise your establishment for a certain period of time (evening, half-day, full day, weekend, etc.). This ensures you a reliable source of income over a given period of time. So, don’t hesitate to promote your privatisation service in your physical and digital communications.

Catering

Instead of attracting new customers to your establishment, go to them! Whether it’s for a wedding, birthday, after-work event or graduation ceremony, many individuals and professionals are looking for a catering service close to home. In this specific case, they generally prioritise fresh produce and customer relations. This is a boon for bar owners who are able to offer a pop-up event bar, such as with the HandyPay 2-in-1 mobile solution, which allows you to open points of sale anywhere.