Digital restaurant
Increase profitability!
Digital restaurant
The heart of a restaurant is still about great food, service and atmosphere, but new generations have new expectations. They see technology as a natural part of their lifestyle. They think that simple table reservations, personal service and smooth payments are also part of the restaurant experience.
Digitizing is not just about taking table reservations digitally, it's about a flow. The Digital restaurant is about how table booking, personal offers, orders and payments at the table and smooth integrations to delivery apps work optimally. The ability to collect data in these flows are endless. Collecting data has opened up completely new ways of getting in touch with new customers.
Which digital feeds you create or need depends on your type of restaurant. It depends on which opportunities you and your guests benefit most from. But rest assured, digitization comes with a number of benefits.
Increase profitability!
Chapter 1
QR codes for restaurants
QR codes for the restaurant are used for different purposes. Firstly guests can scan a digital meny at the table when they have sat down. Secondly as a complement to the bar later in the evening. Thirdly you can enable new paying points in the building such as a balcony or a terrace.
Chapter 2
Digital menu for restaurants
Does your restaurant's website display its menu? OpenTable's research reveals that 93% of individuals browse through digital menus online prior to dining out. If your menu isn't easily accessible, you may unintentionally discourage potential customers before they even set foot in your establishment.
Chapter 3
Smooth payments in restaurants
Well-thought-out logistics and payment flows in the restaurant can thus lead to more purchases and that guests stay longer. A smooth payment flow also gives a positive overall impression.
Chapter 4
Restaurant marketing
Restaurant portals, social networks and mobile applications offer new ways for you to connect with your guests. Get publicity through User Generated Content (UGC) meaning your guests shares updates from your restaurant.
Chapter 5
Dark kitchen
A rapidly growing trend is so-called dark kitchen - also called Ghost kitchen. A dark kitchen is a digital front, a restaurant (kitchen) only for home delivery or pick-up.
QR codes for restaurants
Within the digital restaurant it will be easier to take orders via QR codes and digital menus. QR-codes can be used as a complement to the bar in the evening or to open up a balcony or a terrace for orders. With a digital QR code menu, you eliminate the need for physical menus. Your diners can easily scan and browse a digital menu in their mobile phones without the help of a waiter. Ordering via QR makes it easier for your staff who can focus on serving.
We know from experience that today’s customers appreciate ordering and paying online in real time. Payment via QR codes that are integrated with Trivec’s pos system makes credit card payments even easier and more secure.
Digital menu for restaurants
The digital menu on your website, is an important sales tool. Making your digital menu easily accessible and easy to understand is an important part of the process and is as integral as having a great printed menu. Having a digital menu housed on your website can actually help you rank higher in relevant searches on Google and other search engines. Interested in how you can rank higher and how the alghoritm works, read our article.
Smooth payments in restaurants
We know how important it is to facilitate purchases in the restaurant premises.
In order to have a smooth order and payment flow in the restaurant, it may be worthwhile to review where the pos systems are located. It is also crucial how the guest and staff flow looks in the restaurant. Where do bottlenecks occur? Where do the staff run into each other? Where do guests prefer to order their drink if not at the bar? Questions of this type determine where the pos are located and which digital solutions you would need.
We are happy to help and advise where to place your pos systems and which payment solutions you would benefit from.
Restaurant marketing
Social media is all about User Generated Content (UGC). Content made by your guests in their channels. UGC is all about engaging your guests, make them share moments from your restaurant, tagging your restaurant and their friends.
By creating experiences worth sharing, like events, competitions and surprises of various kinds you can help your guests out. These moments can be immortalized through photos and videos and become user generated content. This could be a photo friendly dessert or a flashy drink, or that there’s a prize awarded every night to the guest with the most impressive funny fact. Create an atmosphere worth sharing.
Read more about user generated content and how it can benefit you?
Dark kitchen
Whether you are opening a brand new kitchen or you want to develop your existing restaurant, a dark kitchen is a great opportunity. Via delivery services and delivery apps like Ubereats, the walls of your restaurant do not define your growth. Catering, delivery and home delivery is growing rapidly. The restaurant apps make it easier for you try new concepts. Online, the same kitchen and the same staff can offer completely different types of dishes and concepts without having to make any major changes. Since everything is digital, the choices are endless.
Contact us
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