The heart of a restaurant is still about great food, service and atmosphere, but new generations have new expectations. They see technology as a natural part of their lifestyle. They think that simple table reservations, personal service and smooth payments are also part of the restaurant experience.
Digitizing is not just about taking table reservations digitally, it's about a flow. The Digital restaurant is about how table booking, personal offers, orders and payments at the table and smooth integrations to delivery apps work optimally. The ability to collect data in these flows are endless. Collecting data has opened up completely new ways of getting in touch with new customers.
Which digital feeds you create or need depends on your type of restaurant. It depends on which opportunities you and your guests benefit most from. But rest assured, digitization comes with a number of benefits.
QR codes for the restaurant are used for different purposes. Firstly guests can scan a digital meny at the table when they have sat down. Secondly as a complement to the bar later in the evening. Thirdly you can enable new paying points in the building such as a balcony or a terrace.
Does your restaurant's website display its menu? OpenTable's research reveals that 93% of individuals browse through digital menus online prior to dining out. If your menu isn't easily accessible, you may unintentionally discourage potential customers before they even set foot in your establishment.
Well-thought-out logistics and payment flows in the restaurant can thus lead to more purchases and that guests stay longer. A smooth payment flow also gives a positive overall impression.
Restaurant portals, social networks and mobile applications offer new ways for you to connect with your guests. Get publicity through User Generated Content (UGC) meaning your guests shares updates from your restaurant.
A rapidly growing trend is so-called dark kitchen - also called Ghost kitchen. A dark kitchen is a digital front, a restaurant (kitchen) only for home delivery or pick-up.