Adapt and innovate to stay competitive

In an increasingly competitive environment, it’s essential to diversify your income sources to maximise your bar’s profitability. Exploring new activities not only allows you to respond to changing customer expectations, but also to broaden your customer base. Here are some ways to diversify and boost your business.

Home delivery and online ordering

Home delivery has transformed the customer experience, and bars can capitalise on this trend by offering delivery or takeaway of ready-to-drink beverages. If well thought out, this option can attract new customers. Offering the option to reserve a table or order online will also improve the convenience and satisfaction of customers who prefer to plan their visit and avoid waiting. This approach allows you to offer a smoother, more personalised service.

Organise themed workshops

Offering daytime activities, such as mixology workshops or wine tastings, can attract a different type of customer and generate extra income during off-peak hours. These immersive and educational workshops are an opportunity to build customer loyalty while creating a unique experience.

Snacks and food and drink pairings

If your concept allows, introducing a small menu of gourmet snacks such as cheese platters, chips or tapas can extend the time your customers spend in your establishment. This reinforces the social aspect of your bar and increases the average spend per visit. Food and drink pairings are also a great way to enhance the customer experience by offering thoughtful combinations between your cocktails or wines and appetisers.

Catering for private events

If you have a well-equipped kitchen, consider offering a catering service for private events, corporate parties or celebrations. This can expand your local presence and generate additional revenue, while capitalising on your establishment’s brand image and expertise. It can also attract business customers who want a personalised service for their events.