Trend 4: Bridge the generation gap
Millennials and Generation Z, that is, people currently under 35 years old, will represent six out of ten people on the planet in 2020. Understanding who they are and how they differ from previous generations is absolutely essential to any restaurant that wants to survive the coming decades.
The younger generations are hyperconnected and see technology not just as a means to simplify their lives, but as an integral part of their existence. Not only will they use technology to find a restaurant online, but they will also expect to be able to place their order via an app or POS system, arrange delivery through a third-party provider, and pay using their phone.
The restaurant they choose will also have a strong social media presence, and they will likely contribute to that presence by rating or uploading pictures and descriptions of their own dining experiences.
Millennials and Gen Z are healthier, more environmentally conscious, and more socially aware than previous generations – or at least they want their purchases to portray that image. Natural ingredients, less meat and, most of all, non-alcoholic beverage alternatives are key to bringing in younger consumers, who drink significantly less than previous generations.